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This domain rack.net.au has the following in the homepage, "We are a national distributor of high-quality warehouse pallet racking, longspan shelving and pallet jacks." We observed that the webpage also stated " Great products tested to Australian Standards." It also stated " Sold by friendly, knowledgeable people. Stocked in huge quantities so youre organised quickly. You need it strong, well-priced and safely installed. And you need it now. Unirack is super heavy-duty and has been tested to AS-4084-2012 standards by Monash University. We supply a high-quality product. It walk out the door. Then work out how many beam lev." The header had pallet racking as the highest ranking keyword. It was followed by longspan shelving, warehouse racking, and warehouse shelving which isn't as ranked as highly as pallet racking. The next words the site used was long span shelves. longspan was also included but might not be understood by search parsers.